Branded delivery PDF

Every buyer's first impression of your delivery is whatever PDF lands in their Etsy order. If that PDF has a generic logo, a generic heading, and a generic link that's identical to every other buyer's link, the brand work you did on the listing photos doesn't carry through to the moment the buyer is actually paying attention. The branded PDF lands in your buyer's order looking like part of your shop, with the buyer's own link baked into the page, and it does it without you opening a design tool after every sale.

The personalisation tax

Sellers who try to personalise the PDF by hand end up paying the same tax over and over. Open the design tool. Find the buyer's order. Copy the share link for this specific buyer. Paste it into the PDF in the right spot. Export. Rename the file. Upload to the order. Refresh the listing. Next order. Repeat.

Most sellers give up and ship a generic PDF instead. The generic PDF tells every buyer the same thing in the same place, and the buyer has to figure out which generic link is theirs. The seller's brand on the page is fighting the buyer's confusion underneath. Neither side wins.

The branded PDF removes the personalisation tax outright. You design the page once. Invitarium fills in the buyer's link at the moment of download. There is no per-order step on your side.

Design once

The branded PDF lives in your dashboard sidebar under Assets then PDF templates, next to your Uploads. It opens in the Invitarium editor in a focused mode: no music tab, no publish button, no demo link, no cover-page step, and the widgets palette is trimmed down to just the Button widget. The page is sized as A4 portrait by default; the canvas behaves like any other Invitarium project, so the editor you already know is the editor you use here.

Drop your logo at the top. Type a heading that sounds like you (your invitation is ready, thanks for purchasing, let's get started). Add a description, a photo of the suite, anything that makes the page feel like your brand. Then drop a Button widget on the page and label it whatever takes the buyer where you want them to go: open my invitation, edit your template, start customising.

The share-URL placeholder

The Button widget has a Link field like any link does. The trick is the placeholder: leave the link empty, and when this PDF is rendered for a specific folder, Invitarium injects that folder's share link into the Button. Type a real URL like your Instagram or your portfolio and that URL is used instead. Mix and match on the same page: one Button that auto-fills the share link goes to the buyer's copy, another Button hard-coded to your Instagram cross-promotes the rest of your shop.

This is the whole personalisation engine. One placeholder. One Button widget. Repeat as many times as you want on the page. Each Button becomes a personalised hyperlink the moment a buyer's PDF gets generated.

Download PDF, on every folder

On your folder toolbar, next to Share folder, there is a Download PDF button. First time you click it on a fresh account, it opens the branded-pdf editor on a seed template (a centred heading and one centred Button with the share-link placeholder) so you have something to design from. Save your edits and the template is yours, used for every Download PDF from then on.

Subsequent clicks on Download PDF on any folder render your template with that folder's share link substituted in, and hand you back a personalised PDF. Drop it onto the Etsy listing as your branded PDF. Attach it to your post-purchase email. Print it as a postcard you ship with paper orders. The PDF is yours to use anywhere.

One small guard: the Download PDF button stays disabled until the folder has been shared at least once. The tooltip reads share this folder first. Without a share link, there is nothing to inject, so the PDF wouldn't be personalised yet. Share the folder, then download.

What buyers actually see

Your buyer opens the PDF on their phone or desktop. They see your logo first, your heading, your design choices. The Button on the page is sized and styled the way you designed it. They tap or click the Button and they're inside their own copy of the template, ready to customise.

There is no extra hop. There is no generic instruction sheet. There is no buyer confusion about which link is theirs versus a friend's. The branded PDF looks like your shop and reads like the start of your design, not the end of a marketplace order. The buyer goes from purchased to customising in one click.

Cross-promotion in the same file

The branded PDF doesn't have to be one page or one button. Add a follow-on page: thanks for purchasing, here is how to use the template, here is my Instagram, here is my portfolio, here is a discount code for your next order. Drop separate Button widgets for each link.

Buttons with a hard-coded URL stay hard-coded for every buyer. The placeholder-Button auto-fills the share link. The same PDF can carry both kinds, on the same page or across pages, and you only design it once.